Problem Statement
Color Blind People can't differentiate between few colors in their day-to-day lives, and hence sometimes compromise with safety, job, studies, career, and other important aspects.
What different types of color deficiencies are there?
Target Audience
Our Target Audience is 38.4 crore people of earth who are suffering with color deficient vision.
Out of which, 90% of TA are males and 10% are females.
User Segmentation
Adult Aman
These users need to
identify colors during
their jobs, daily
routine, sports, etc.
Age: 26-50
Education: Graduate
Activity: Outdoor/ Indoor
Parent Prerna
These users are
worried about their
child's color deficient
vision.
Age: 28-55
Education: High School
Activity: Indoor
Young Yamini
These user's studies,
hobbies & careers are
getting affected due
to CVD.
Age: 18-25
Education: Graduate
Activity: Outdoor/ Indoor
Driver Dev
Their road safety is at
high risk due to this
color deficient vision.
Age: 22-42
Education: IT/ B.A.
Activity: Outdoor
Competitive Analysis
User Interview
To find out more about my potential users and how they cope up with this deficiency, I conducted Qualitative research with 5 of my friends with the same deficiency and also conducted Quantitative research with the help of online surveys.
Some of the questions that target audience were inquired:-
Opening questions
Tell me about yourself? Age, Education, Occupation, Hobbies, etc.
Are you aware of color-deficient vision?
How did you first come to know about this deficiency?
Are you suffering from the same deficiency? If yes, then how did you diagnose yourself?
Need based questions
Is your job/ hobby/ study is affected by this deficiency? If yes, then what exact problem do you face because of this deficiency?
Are you a parent, if yes then are you worried that your child might also be facing the same deficiency.
Do you think that your road safety is being compromised because of this deficiency? If yes, then how?
Task based questions
Do you use any particular app to help you out with this deficiency?
How do you manage this deficiency in day-to-day routine(like during job, study, driving, etc)?
How do you identify colors while driving at night? Does this issue really affect you?
How will you make sure that your child/friend/family is not suffering from this deficiency? What exact method do you use?
Value based questions
Can you think of any other important aspect where people might suffer because of this deficiency?
What feature would you like to have which will help you out with this deficiency?
What all things frustrate you that cannot solve this issue?
Additional questions
On a scale of 10, rate yourself as a tech-savvy person. What all devices do you use?
What all apps do you mainly use on your smartphone?
Are you a social person?
Do you think people need more awareness about this deficiency?
Key Insights from Interview
Most of the users were males who are color blind.
Females have very few chances of having this deficiency.
User Personas
Empathy Map
Customer Journey Maps
Information Architecture
Task Flows
The Technology
The idea was to identify colors, therefore, with the help of Artificial Intelligence and some algorithms it can be made possible.
We can trace objects (like traffic signal posts) and their colors.
Wireframes
